Ad-evil: The Silent Dictatorship.

It is evident that a large portion of the advertising (also known, depending on the content of the commercial, as "ad-evil") that bombards us at all hours through various media outlets contains a high dose of perversity. Its sole objective is to ensure, at any cost, that the citizen's consumerist urge is pushed to the limit, reaching levels of genuine addiction—leaving no room for doubt regarding the harmful effect all these ads will have on the future consumer.

Powerful multinationals from every sector turn into massive, loudmouthed parrots, eager to offload their latest invention, miracle product, or ultra-modern gadget on us at any price. In the end, more often than not, the reality is that they want us to buy things we don't need at all; however, they have already taken it upon themselves, with calculated cunning, to create the need through ingenious campaigns and promotions. Though some are truly pathetic, and the "impactful" slogans (or so their creators believe) of many are downright shameful, no matter how much some little geniuses with three degrees and seven master's have allegedly racked their brains for months to come up with the magic phrase that helps their company pocket hundreds of millions of euros, dollars, or any other currency—since, in the end, the only goal that matters is the bottom line.

The truly grave part of the whole matter is that the latest naive soul is going to spend money they don't have ("Don't you worry, pay in easy installments; we offer financing tailored to you!") and the end result is perpetual enslavement to an endless debt that will follow the poor buyer to the grave. And rest easy: if you die before settling the balance, we'll make sure your children do! Though at the rate we're going, it will be the grandchildren who have to clear the debt.

Thanks to advertising, we enjoy many things today for which we don't have to pay (in theory), but also, thanks to advertising, we have to endure day after day of absurd, ridiculous, tiring, and ill-intentioned messages whose primary and sole purpose is to create needs we don't have. Stimulating addictions to whatever it may be with the right words—especially in the most emotionally vulnerable people—is an activity certain types of executives, considered "successes" in the (frequently) piggish world of business, are very good at. It is clear that not all advertising is harmful; there is some that is truly ingenious, fun, healthy, and authentic, created by people who are intelligent and, above all, honest.

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